Omnichannel & experiential
case studies.
These are examples of omnichannel or experiential campaigns that had digital, social, on and offsite creative and in-store elements that drove results and engagement. I was either the creative lead or art director on.
Fuel tiny humans with a nutrient dense drink.
We learned we could do well for the milk category by doing good for the community. Our campaign got moms who shop at Hy-Vee to donate milk to local families in need and at the same time, reminded her of how milks nutrients can fuel her own kids potential. By asking mom to Feed A Childhood, we drove a sales lift in a category thats been declining since 2010, and delivered over 50,000 gallons of milk to families who needed it the most.
No tricks, just treats.
Big Heart Pet Brands understood that pet parents see their pets as part of the family and wanted to make sure our portfolio of treats was a part of that relationship, too. We investigated family treating occasions and discovered a massive disconnect at cultural holidays. Families were treating themselves, and including pets in the celebration via gifts and toys but not giving them special treats. This $350MM opportunity led to an insight about pet gift-giving behavior that inspired us to champion the cause of pets receiving the gifts they really want at the holidays treats.
A drink with 9 essential nutrients.
With all the new sports drinks, BFY drinks that hit the market, Milk needed to find a creative way to break through the noise and remind people of its benefits. In-store we placed a digital touchscreen fridge with disruptive visuals to draw the consumer in to engage with the display.
Making mealtime tasty.
With consumption slowing and more competition in the market, Coca-Cola was on a mission to drive incremental and solve a problem for the shopper. Parents were busy and struggling to come up with meal solutions for the family. We learned that 1 in 5 shoppers were taking advantage of the grab-and-go meals at the store, and when you pair food with coke, purchase intent goes up 18%. So the solution was to act like a QSR and not just a retailer, to give moms a complete meal solution and not just a list. We then took that learning and applied it to several retailers to launch their own meal-to-go programs.