The client wanted to engage with pet parents in a meaningful way that elevated the connection with the brand and treats. We created a campaign and toolkit to promote treating dogs during key seasonal periods. We also developed retailer specific work for the key retailers and each one had their own dog as the hero. That was all part of the shoot consideration

If we give out treats to humans at halloween and fill their stockings at the holidays, then we can treat our favorite furry buddies to something that they will love... a dog treat.

I lead the production with the photographer Randal Ford. Shooting dogs over 4 days. It was bliss.

This work won an Effie and a Reggie for Howlo-ween.