Two of the oldest trades in the world are beer making and soap making. Somewhere along the way the shaving experience took a turn and women's routines began to match men's, with shaving foam and creams. But if you have ever been to a barber shop for a true shaving experience, they will go in to the world of Shave Soaps. So while men may be aware of shave soaps because of their experiences, it isn't as well known as a beauty standard for women. So in a world of waste, how can we change the conversation around women's shaving care? By encouraging them all to PUCK IT.