Ciara.
A human named
I’m a strategically thinking creative type with a curious mind, and a fondness for disruption. I’ve been working with global CPG brands in the creative commerce space for 10+ years. I’ve even picked up a few awards along the way.
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The Work
I can share.
Building Creative Ecosystems
Creative solutions can be many things, but when it comes to omnichannel campaigns, it needs to be all the things. Engaging and fun to drive awareness of the brand. Storytelling that connects emotionally to build a relationship with the consumer. Educates and informs the reason to believe and buy the brand. Brands have ecosystems that encompass many platforms. Creating a cohesive system and guide is important to build consistency in tone and visual awareness especially for the target audience depending on how and where the brand is showing up.
Skills & Services
Advertising
Art Direction
Branding
Brand Strategy
Creative Strategy
Concepts
Identity
Illustration
Landing Page
Packaging
Photography
Print / OOH
Content
Digital
Displays
Design
Environmental
Exhibition
PDP Content
POP Design
Retailer Ecosystem
Social Content
Storyboards
Toolkits